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new river state park.jpg
358 New River State Park Rd, Laurel Springs, NC 28644, USA
(336) 982-2587(336) 982-2587

Located in Ashe and Alleghany counties 35 miles northeast of Boone, New River State Park covers seven accesses along this National Wild and Scenic River that flows north through three states. Elk Shoals has a swim beach, and all accesses allow for launching kayaks and inner tubes to paddle or float along the shallow, gentle river. Paddle-in only campgrounds provide a remote experience. The hellbender — the largest salamander in the U.S. — and 14 species of rare and threatened plant species inhabit the New River valley.

ashe civic center.jpg
962 Mt Jefferson Rd, West Jefferson, NC 28694, USA
 

WELCOME TO THE ASHE CIVIC CENTER. Home of quality entertainment and rental facilities

Our 282 seat theater/auditorium is home to a wide variety of events including music, theater, dance and more.

We are conveniently located off Highway 221 between Jefferson and West Jefferson. The Ashe Civic Center offers plenty of free parking.

mount jefferson state natural area.jpg
1481 Mt Jefferson Rd, West Jefferson, NC 28694, USA

Mount Jefferson State Natural Area is a 1,188-acre North Carolina state park in Ashe County, North Carolina in the United States. Located near Jefferson, North Carolina, it includes the peak of Mount Jefferson, named for Thomas Jefferson and his father Peter, who owned land nearby and surveyed the North Carolina-Virginia border in 1749. In 1974, Mount Jefferson State Natural Area was designated as a National Natural Landmark by the National Park Service.

Located in Ashe County 25 miles northeast of Boone, Mount Jefferson State Natural Area surrounds a natural landmark that offers vistas as far as Tennessee from its overlooks and Luther Rock. The mountain, first spotted from the Blue Ridge Parkway, rises abruptly from the surrounding landscape. Over 700 plants call the park home, including the Dutchman’s pipevine, which is visited by the beautiful swallowtail butterfly and its distinct black-and-orange-spiked caterpillar. The park’s winding road to the summit hosts an annual downhill skateboarding event.

jefferson landing.jpg
184 W Landing Dr, Jefferson, NC 28640, USA

Where mountain sunsets meet the historic New River lies Jefferson Landing, a gated resort community in Western NC. Just two hours from Charlotte and minutes from fine dining, shopping, music and art, Jefferson Landing makes every day exceptional. Take in a massage or round of golf. Visit West Jefferson for world-class art and antiques. Go fishing, hiking, or relax by our junior Olympic pool. Our cool summers, mild winters and lush foliage make every day extraordinary.

In addition to luxury estates for purchase or rent, we offer lodging from rooms and homes to our stately Manor House. While here, you can access our club house and pool, fitness center, and onsite restaurants. Planning a corporate retreat, wedding or golf vacation? You’ve just found your perfect site.

zallos canoes.jpg
3874 NC-16, Jefferson, NC 28640, USA

Canoe, Kayak, & Tubing Rentals on New River, NC.  Explore the historic and scenic New River on a relaxing and fun river adventure with Zaloo’s Canoes. Situated on the New River in Jefferson, NC, Zaloo’s Canoes offers the finest canoe, kayak, and tube trips in the area. After starting as a small canoe rental service out of the back of a pickup truck on the side of the road in 1976, Zaloo’s has worked hard over the last 46 years to become one of the oldest and friendliest river outfitters in the area. We specialize in fun and exciting boat and tube trips for families, friends, and groups on one of the most historic and scenic North Carolina rivers, which also happens to be an American Heritage River. The New River is a great canoeing, kayaking, and tubing river for a child’s or beginner’s first river experience — pets love it too! With its gentle flow and beautiful surroundings, the New River is sure to wow and stun the whole family and provide a priceless set of unforgettable memories.

ashe county museum.jpg
301 E Main St, Jefferson, NC 28640, USA

The Museum of Ashe County History, Inc. is a non-profit organization dedicated to the preservation of the historic 1904 Ashe County Courthouse building as a county heritage museum for visitors of all ages. The objects, documents, and images we collect and display help answer the questions: Who are we? Where did we come from? How did we get here? What did we do on the way? We think this will help us find good answers to another question: Where do we go from here?

The Museum of Ashe County History, Inc. is a non-profit organization dedicated to the re-purposing of the historic 1904 Ashe County Courthouse building as a county heritage museum for our citizens, their children, and our many friends who come to visit.

We use the objects, documents, and images we collect to answer the questions: Who are we? Where did we come from? How did we get here? What did we do on the way? We think this will help us find good answers to another question: Where do we go from here?

The museum is administered by a board of volunteers. The daily operation of the museum is managed by its employees.

gem valley gem mining.jpg
2489 Little Peak Creek Rd, Jefferson, NC 28640, USA

Gem Valley LLC is a family-owned business just minutes from the Blue Ridge Parkway. Founded in 2006 by Debbi Farmer and Harry Davis, Gem Valley is the only public panning facility in Ashe County, NC. We are located near the historical Ore Knob Mine that was in operation from the mid 1800’s to the mid 1900’s. Our creeks feed into the New River, which is the second-oldest river in the world! Please visit our Directions page for how to find us!

Gem Valley is a Seasonal gem mining, fluming and gold panning business. At Gem Valley you have opportunity to find and take home some truly beautiful and valuable gems of all sorts! The Appalachian Mountains of NC have a huge variety of precious and semi-precious stones in its soil! Our flume workers will be glad to assist you in identifying your stones!

Our Gem Shop and Museum offers a variety of jewelry, stones, souvenirs and information on geology, paleontology, and the lapidary arts. Our experienced gem cutters will be glad to take custom stone-cutting and jewelry setting orders.

The park has a picnic area with tables and grills if you wish to spend lunch. Restrooms are available inside the gift shop.

We invite you to browse our website for more information on our prices, services, and to answer any questions you may have. Please visit our Frequently Asked Questions (FAQs) page for more detailed information on our business.

ashe couinty cheese.jpg
106 E Main St, West Jefferson, NC 28694, USA

Ashe County Cheese is Carolina’s oldest cheese plant, producing quality cheese since 1930. We are located in the picturesque Blue Ridge Mountains.

Watch the fascinating process of cheese making from our viewing area (check cheese making schedule) and visit our cheese and gift shop. We sell over 20 varieties of original Ashe County Cheese as well as our own county butter, homemade fudge and everyone’s favorite, fresh cheese curd. We also offer other fine cheeses, locally made wines and a variety of gifts, souvenirs and old fashioned snacks and candies.

christmas in july festival.jpg
1 S Jefferson Ave, West Jefferson, NC 28694, USA

A hometown street festival in the heart of downtown West Jefferson, NC, featuring handmade arts and crafts, traditional mountain music, food & family fun.

Sharing our Mountain Heritage! The Christmas in July Festival is one of the best, old fashioned summer festivals in the South drawing thousands to historic West Jefferson, NC each July! The Festival began in 1987 as a celebration of the Christmas Tree Industry Ashe County, NC is known for. In 2015, Ashe County, NC was named the #1 Christmas Tree producer in the United States. The Festival is a free-admission event held in Downtown West Jefferson featuring the very best in traditional mountain music, handmade arts & crafts vendors throughout the region while still celebrating the Christmas Tree industry. Numerous food vendors feature a variety of the infamous delicious festival foods & more.

Children’s activities, roving performers, fun competitions, non-profits and the Farmers’ Market are also part of the festival each year.

Nowhere else will you find such an excellent array of local & regional music, food vendors, fun and festivities for the entire family than at Christmas in July in Downtown West Jefferson! Hope to see you there! 

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